4/20-themed sneakers have become an annual tradition, and this year, Pleasures and Reebok are doing more than just dropping a collaboration. The “Not Guilty” footwear and apparel collection sheds light on the systematic inequities within the cannabis industry. “The legalization of cannabis cannot come without justice reform. Too many are still behind bars convicted of what is no longer a crime. No matter how you break it down or roll it up, the fact is: we are not guilty of our PLEASURES,” said the brand. The collection is part of Reebok’s “Human Rights Now!” racial equity platform. It features a unisex Club C BULC sneaker in PLEASURES’ signature green with premium suede, a nylon upper, a rubber toe cap, gum rubber outsole, and, of course, a tongue stash pocket. An asymmetric “JUSTICE REFORM”/Reebok “Star Crest” graphic appears on the tongue.
The Club C BULC is releasing alongside a blacked-out unisex apparel capsule that includes a Premium Heavy Weight Hoodie (100207988, $120), Street Style Relaxed Fit Tee (100207989, $50), and Crinkled Nylon 5-Inch Short (100207990, $60). Reebok will also donate $10K to Last Prisoner Project, a national, nonpartisan nonprofit dedicated to reforming the criminal justice system through progressive drug policy. The PLEASURES x Reebok “Not Guilty” footwear and apparel capsule drops April 19, 10:00 PST / 1:00PM EST, exclusively from PLEASURES (pleasuresnow.com), before its wider global release on April 20 via Reebok.com and select retailers.
