The Whitaker Group has established itself as one of the premier retail parent companies in the United States and has had some of the best collaborations in recent years. While most people associate TWG collaborations with its longtime partners Nike and Jordan Brand, it kicked off a long-term partnership with New Balance last year. TWG is introducing the next chapter in its NB journey with a “Wilful Bias” 1906U Pack. The “Electric Teal” colorway features a Navy upper, synthetic and reflective materials, and Gulf Red and Olivine accents. The “Sand Dune” pair features the same materials with Rust Oxide upper and Washed Amber and Team Red accents.
In traditional TWG fashion, the collection was officially introduced with a Building Better, Together video that continues the narrative and characters featured in last year’s “Missing Pieces” New Balance 9060 pack. The story follows two young creatives on a journey to create a podcast. The new chapter sees the characters discovering The Collective on Tuckaseegee, TWG’s latest retail campus that features an APB store and the first black-woned skatepark. The theme of the film and release reflects on TWG and New Balance’s combined mission to create dedicated spaces for creatives, creators and entrepreneurs.
The TWG x New Balance 1906U “Willful Bias” launch journey kicks off with a General Raffle on the Social Status, APB, Prosper and A Ma Maniére, websites all starting on 7.8,. The TWG x New Balance 1906U “Willful Blia” in Electric Teal and Sand Dune will then officially launch on July 19th at 11AM EST online and in-store at Social Status, APB, Prosper and A Ma Maniére. Footwear is priced at $170 in Adult sizing ranging from Men’s 4/ Women’s 5.5 – Men’s 14/ Women’s 15.5. Registration for events and workshops that are happening alongside the release are open now.
