Devin Booker’s love for classic cars brings an iconic American brand into a new world.
Booker has long been known for his beloved car collection. His upcoming collaboration with Chevrolet celebrates his hobby, while also showing the parallels to his game.
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The dependability in his game, the classic flow of his shot are shared qualities between Devin Booker and Chevrolet. Founded in 1911- Chevrolet has built a reputation of being dependable, and a pride of the American Automotive industry. Sneaker collaborations with automotive brands are not new, but this will in fact be Chevy’s first ride into the world of sneakers.
The collaboration will feature three sneakers that will hit retailers tomorrow. A fourth sneaker, was limited to 72 pairs- as a nod to the 1972 Blazer that inspired the capsule- was gifted to friends and family.
The Book 1 will appear in the capsule in a “Dark Gold Leaf” colorway. The colorblocking is similar to the F&F pair, though this one will be made available to the public. The often under appreciated Book 1 appears in a classic color representing the great outdoors and terrains that were conquered by the Chevy Blazer.
Fittingly, the Nike Blazer Low will also make an appearance in this collection. The “Team Dark Green” and a “Surf Blue” colorways round out the footwear that will make this introductory collection. The retail versions of the blazer low, too, reference nature and the elements Chevrolet vehicles have faced since their inception.
The apparel collection marks another first in this collaboration – as it is Devin Booker’s first Nike signature apparel collection. Drawing inspiration from workwear, vintage cars, and contemporary America, the graphic t-shirts capture the Phoenix landscape while invoking vintage t-shirts of yesteryear.
The Devin Booker x Chevrolet collection will release tomorrow, April 22nd.
The Book 1 x Chevrolet “Dark Gold Leaf,” Nike Blazer Low x Chevrolet “Team Dark Green” and Nike x Chevrolet graphic T-shirts will be available April 22 via SNKRS.
The Nike Blazer Low x Chevrolet “Surf Blue” will be available at select Nike retailers.
The SoleSavy DROPS app will be the best way to keep tabs on the “Surf Blue” Blazer Low and the rest of this collection- as it is expected to be limited in nature. There you can stay upto date on this with the latest news details as well as release info and raffle management.
