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Nike Begins Transition to Direct-To-Customer Stock Allocation

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DP

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A suspicion I have had lately was confirmed for me last night. For the past year I have seen in-store inventory at boutiques and key retailers stay consistent across various releases even when it felt like it might be more of a GR release.

An example of this is the SBB 3.0. Limited at every store I checked in North America. Stupid limited in fact. But, Nike has been talking for a few years now about their digital focus and direct to consumer goal of increasing sales and it looks like thats finally in full force.

I can confirm, this SBB 3.0 drop is NOT limited and will be one of the biggest Jordan 1 releases of the year. This honestly blew my mind. It looks like all the stock is going to be on SNKRS across the world. Do not buy these for resell right now and make sure you are around on Saturday for the SNKRS release if you want a pair.

This is good news but it can also be a problematic thing. There is very rare times I may get insight into true world wide stock numbers or SNKRS stock. A lot of people report BS on social media but it’s never come close to being correct when I’ve looked into it. Not knowing SNKRS stock will make predicting a shoes true value before release more difficult.

I’ll have more thoughts on this but for now it’s important to know so we can discuss and see what questions come up from it.

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