Currently one of the highest-charting and most successful artists in recent years, English artist Dua Lipa has officially announced her new partnership with PUMA. Lipa will serve as the brand’s newest female Brand Ambassador. The two names will commemorate their partnership with Lipa’s “Studio 2054” live-streamed concert which will have all performers in PUMA attire, with the brand acting as the show’s sponsors. In the future, Lipa will work in tandem with PUMA on marketing campaigns including the upcoming “She Moves Us” campaign. The campaign will launch in 2021 and will focus “…on inspiring women who move together to achieve and connect through sport and culture.”
Images via PUMA / Dua Lipa