There’s just something about the elegant simplicity of the Jordan 11 that has blown people’s minds since the first day Ahmad Rashad called attention to it during the broadcast of a Bulls playoff game.
The black and red version was famously captured on Jordan’s feet as he lay alone, face down in the locker room, grasping a basketball after defeating the Seattle Supersonics for his 4th title. When they came out, stores were cleaned out in minutes. There are tales of store managers who were offered ridiculous sums of money to sell the shoes early. There were incidents of violence, bringing unwanted attention to the brand and Jordan himself. Despite those negative stories, no one could deny the allure of what was shaping up to be the best-selling Jordan model in history.
MJ wore that bred pair in the locker room after an unfathomable 72-10 season during which he was crowned MVP of the All-Star game (more on that later), MVP of the regular season, and MVP of the Finals.