There have been some massive brand based collab releases over the years and behind the scenes a lot happens that we can help with. Union is the GOAT drop from last summer, it was perfect execution combined with high stock. This year we have seen a few but not as big, Notre is one of them and Stussy the other.
If you missed Union, Concepts, Bodega, Notre etc with us just know I will prepare the shit out of everyone here.Everything I know about this drop ahead of Wednesday is pointing to one thing: this is all hands on deck from A Ma Maniere and Shopify.
It reminds me a lot of this Union article: https://www.complex.com/sneakers/how-to-beat-sneaker-bots-unionI fully expect the works and probably something new from the Shopify Anti-Bot team for this drop. They are even pretending like the shoes will drop on two sites lol. That means this is going to be an all manual release and the quickest, steadiest and most prepared hands will win.
I will break down in detail what I expect to happen but the short version is this: site(s) go into password protection, password comes down, link takes us to a new URL, potentially answer question on product page, do checkpoint and answer question, get into queue, checkout and pay.
Because AMM has done 2 releases already (raffle in-store across all locations/brand stores + online raffle) I would assume about half of their stock will be gone heading into the online drop. I would guesstimate that we get somewhere between Union level stock and Bodega so lets say around 10,000 pairs go online.
This drop will be hard but its an ideal situation and set up so no matter what happens I am just glad its going down the right way and thats all we can ask for. I’m heading into Wednesday optimistic and confident but aware not everyone can cop.
LOTS more updates to come so stay dialled in the next 4 days.
