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adidas’ “Choose To Give Back” Program Brings New Life to Product

Luis Torres

The Three Stripes continues its mission centered around sustainability. adidas has launched its revolutionary “Choose To Give Back” program that will extend the life of your sneakers and apparel.

The brand will utilize thredUP’s Resale-as-a-ServiceⓇ (RaaSⓇ ) platform and expertise for the program that will invite consumers to send used products from any brand back to adidas via the adidas Creator’s Club app to be reused or sold again.

The program is geared to be the antidote to the wasteful fashion industry; an estimated 36B clothing items are thrown away in the US each year, 95%* of which can be reused, according to the adidas press release.

“We believe that great performance shouldn’t come at the cost of the environment. That’s why we’re committed to establishing a circular future for sportswear, and with the Choose to Give Back program are helping people to see new possibilities to give old gear new life,” explains Katja Schreiber, adidas SVP of Sustainability. 

adidas aims to create a circular product lifecycle with the all-new program.

“adidas has a reputation for driving innovative, sustainable solutions globally, and thredUP is thrilled to support their latest initiative to encourage more circular habits among consumers,” said Pooja Sethi, Senior Vice President and General Manager of Resale-as-a-Service (RaaS) at thredUP. “By enabling resale at scale with customizable solutions for leading brands and retailers, we’re keeping high-quality clothes in use longer and fighting fashion waste.”

The program is open now on the adidas Creators Club app for members and will launch at a wider scale in early 2022.

Keep it locked at SoleSavy for more adidas news.

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