adidas is starting the new year with a new frontier.
The Three Stripes is opening its largest retail space this month. The adidas Brand Center Harajuku is located in Harajuku, Tokyo, is a three-story space across nearly 11,000 square feet, according to Hypebeast. The retail space includes an outdoor lounge area, and a “Digital Footwear Wall” with 45 customizable sneaker models thanks to YAR, a creative agency founded by visual artist YOSHIROTTEN.
adidas also partnered with local designers Takahiro Hida and Tadahisa OHKURI to design sculptural art pieces throughout the store, incorporating upcycled adidas shoe strings with a botanical-inspired finish.
The space doubles down on adidas’ sustainable initiatives by offering its “Sneaker Service,” a walk-in service that restores worn sneakers, and its “Water Fountain & Water Bottle Service” in partnership with Parley reducing the use and waste of plastic. The store will feature all-inclusive LED lighting and plans to incorporate energy simulation, according to Hypebeast.
adiCLUB members will be able to visit the space on January 21. The early opening will include 100 pairs of the Allbirds x adidas collab for sale. The event will also have a gift for every purchase over ¥16,500 yen (~$145).
The flagship store officially opens on January 22.
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