Adidas and National Geographic have announced a multiyear partnership and will drop their first 51-piece collection on April 27th, 2023. They aim to create outdoor performance gear for humans to engage and immerse themselves in nature.
Adidas Senior Product Director BU Outdoor, Nadia Svensson, explained how their project came to fruition, saying:
“Nature is special beyond words. It allows us to become more inspired, more present, more conscious, and more human. When in these places we are compelled to capture it through photography, to try and evoke the emotions of a place when we can’t physically be there. This collaboration celebrates nature through beautiful photographs — abstract colorful ecosystems told from above — revealing incredible stories about the Earth. It is born from, and built for, exploration of the natural world around us.”
The expansive, 51-piece collection will feature apparel and footwear in men, women, and gender-neutral sizing, including the TERREX Swift R3 GORE-TEX and the WIND.RDY: GET SHELTERED Jacket.
As I mentioned, the collection will be available on Thursday, April 27th, at select retailers and adidas.com, exclusively for adiClub members. If you’re not an adiClub member, you can sign up here.
