As seen on Unboxed Issue 49. The Unboxed newsletter covers the most important stories of the week across sneakers, sports, and fashion straight to your inbox on Mondays.
The sneaker industry is only growing and getting more competitive — which is a great thing. Brands are pushing the envelope on innovation, collaborations are bountiful, and the competitive nature of it all benefits consumers in the long run as there’s more to enjoy.
Allbirds is the latest example of the growing marketplace as the sustainably-driven shoe company, adored by Silicon Valley-types, has filed for IPO as the brand looks to make its next leap. Started in 2016 on the heels of the Nike Roshe, Allbirds continues to stay relevant as the company made $118 million of revenue in the first six months of 2021, 27% higher than a year earlier, according to Reuters.
Could Allbirds infiltrate the sneakerhead space or will it continue to cater to its already loyal fanbase? Time will tell.
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