Jordan Brand continues its global presence.
The brand has partnered with Manila’s Ateneo de Manila University, making it the first sponsored university program in Southeast Asia and the only one outside the United States.
In March, Jordan Brand will become the official athletic apparel sponsor for Philippines’ Ateneo de Manila University men’s, women’s, and high school basketball teams.
“It’s exciting to announce Jordan Brand’s only university partnership outside of North America because there are few places in the world where basketball culture shows up like it does in Manila,” said Craig Williams, Jordan Brand President. “It is so crucial to invest in young people, and in partnership with Ateneo de Manila University, we can inspire young people through our shared love of the game.”
The partnership comes as no surprise following Jordan Brand’s addition of Kiefer Ravena, point guard for the Philippines men’s national basketball team as well as the release of the Phillippines-exclusive Air Jordan 4 “Manila” colorway.
“The growth of the Jordan family from one athlete to a team shows the brand’s commitment to building a community in the Philippines and a long-term commitment to investing in youth,” Kiefer Ravena says.
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