As seen on Unboxed Issue 56. The Unboxed newsletter covers the most important stories of the week across sneakers, sports, and fashion straight to your inbox on Mondays.
Earlier last week, a video of Bill Clinton went semi-viral in streetwear circles as he had on the Molina Knit Sweater from one of the hottest brands in the world: Aimé Leon Dore.
I had so many questions. Does he have a stylist now? Is there someone on his team like Greg from Succession doing cultural temperature checks for “cool brands” to make him more relatable? Was someone at ALD behind this? It’s safe to say that Clinton would be on the bottom list of people who we expected to wear ALD, even with how popular the brand has become in recent years. With collaborations and co-signs ruling the world of sneakers and fashion, brands have been hyper aware of who is seen in their products.
Whether this is good or bad for the brand remains to be seen, but they’ve successfully transitioned from an “if you know you know” label to a full on household name.
Sign up for Unboxed here and join over 19,000 readers.