Common Ace, a sneaker platform that fosters community through female leadership, announced its research findings after conduction the world’s first women-only sneaker survey.
With 1,000 women surveyed, the data showed that women do more research when buying a pair; they prefer to align with a brand that has a purpose and much more.
“The data proves that there’s a desire for newness in the women’s sneaker shopping experience, and with Common Ace, we’re setting out to prove that this is tangible. As a women-led company, we want to create an environment that celebrates a wide spectrum of identities and serves every facet of the modern sneakerhead—starting with love for the sole,” Common Ace said.
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