The Concepts x ASICS partnership continues this summer with another GEL-LYTE III. Inspired by Japanese tuna and restaurant culture, the Concepts x ASICS GEL-LYTE III “Otoro” arrives soon.
The collaborative pair is built with premium pigskin suede as Concepts’ attention to detail is unmatched. The pair also includes “Concepts” and “GEL-LYTE III” branded on the shoe’s lateral sides. Honoring Japanese culture, the insoles have crashing waves and the tuna graphic to tie the shoe and its colorway together.
“Our relationship with Asics has allowed some of our most unique storylines. With ‘Otoro,’ we’re able to relay an amazing story and do so with utmost attention to material and execution,” says Deon Point, Concepts’ Creative Director.
The Concepts x ASICS GEL-LYTE III “Otoro” releases on June 11 at 10 a.m. EST via cncpts.com, Concepts Boston and Concepts NYC. As always, our release day strategy and monitors will have members ready for drop day.
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