All eyes are on the City of Angels today.
It was anticipated that the stars would shine with Super Bowl LVI in Los Angeles on February 13, 2021. Through the years, we’ve seen footwear brands take things up a notch at the annual showdown.
The Super Bowl has led to iconic footwear moments, including a series of collabs and showcases as Jordan Brand has dominated the Super Bowl with its athletes, creatives, and collaborators.
Super Bowl LVI was no different.
With Dr. Dre, Eminem, Kendrick Lamar, Mary J. Blige, and Snoop Dogg headlining the halftime show, we expected something up Jordan Brand’s sleeve with its longtime collaborator and rap legend Eminem.
Through the years, the partnership between Jordan Brand and Eminem has led to a series of hits with the Eminem x Air Jordan 2 “The Way I Am,” the Eminem x Carhartt x Air Jordan 4 “Encore,” and the Eminem x Air Jordan 4 “Encore.” A fourth Eminem x Air Jordan sneaker has surfaced. While details are still unknown, the “Fire Red”-inspired Air Jordan 3 was teased at the Super Bowl LVI halftime show was exclusively made for Eminem, according to sources. The pair nods the iconic 1988 classic with a twist as a backward “E” in red, an icy outsole, and a new backheel tab with Eminem’s “Hi! My name is Slim Shady” nametag. Other details include “Shady Records” and Eminem’s Jason-inspired mask on the inner tongues.
As of now, there’s no indication of Jordan Brand releasing Eminem’s Air Jordan 3. We’ll be sure to update the story if anything changes. Meanwhile, the Air Jordan3 “Fire Red” is returning in OG form this year.
Stay tuned to SoleSavy for more sneaker-related news from your favorite brands, including Jordan Brand.
(Image via Eminem)
