Trae Young’s signature sneaker with the Three Stripes is finally coming soon. Ahead of the November 19 wide release, Foot Locker and adidas teamed in Atlanta to celebrate the upcoming launch.
The celebratory event blessed around 300 consumers who attended the opportunity to take a walk down historic Peachtree Street at The WXLLCM in West Midtown. The event was the first opportunity to purchase the adidas Trae Young 1 “Peachtree” ahead of this Friday’s wide availability and activities included a “Trae Young Challenge,” custom sock tie-dye station, and live art painting by Atlanta’s own Paper Frank and FRCKO RICO. Paper Frank also designed custom Peachtree-themed basketballs.
Trae Young and local producer, DJ, and songwriter Mike Will Made-It both made a virtual appearance to provide a special message for those in attendance. Hip-hop historian Nuface and Atlanta dance artist Meechie were in attendance as well.
The adidas Trae Young 1 “Peachtree” releases on adidas.com and select retailers such as Foot Locker on November 19. As always, our sneaker monitors and release day strategy will have members ready for drop day.
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