Nike’s Direct-to-Consumer Shift Causes Foot Locker’s Stock to Dip

Feb. 25, 2022

< 1 min read

Nike is getting its cake and eating it too.

For the last few years, Nike has made it clear that it will be shifting to selling its products on its own, resulting in account closures and a scaleback of inventory for retailers.

The direct-to-consumer business strategy has made its way to one of the biggest retailers, Foot Locker. Following the announcement that Nike will be selling more of its’ product on its own terms, Foot Locker stock dropped 35%, according to CNN and other reports.

Nike will still be supplying the same products to its partner. However, quantities will drastically change.

“There was a concentration into some very specific styles that Nike certainly drives through their direct-to-consumer [business], and that’s where the allocation pressure will be,” Foot Locker CEO Richard Johnson said to Yahoo! Finance. “We still have access to all of those products, we’ll just see different quantities flowing our way.”

Stay tuned to SoleSavy for more industry news.

Sole Savy is unreal! With a busy schedule it’s hard to keep up on shoes, and the group keeps me up to date on releases, tips on how to manually cop, and a marketplace with killer deals from fellow like minded collectors. It’s changed the sneaker game for me!

@SoleSavy is the truth. They've helped me cop kicks I never would've imagined getting at retail. Members always willing to assist on drops too. And most of all, a REAL community of REAL sneakerheads. These guys should be the gold standard for sneaker communities! #LifetimeMember

My membership paid for itself three fold by being solely responsible for my union 4’s, mesh sacai waffles, sacai blazers, court purple aj1s, glow in the dark yeezy 350s, travis scott lows (which I traded to get desert ore ow’s), air max 1 londons, bc3’s for way under retail etc.

Can't say enough about SS. The stellar help with copping shoes is a given but it's the community that makes it extra special. Hands down one of the best decisions I made as a wannabe sneakerhead.

The community of sneakerheads and resources available to help manually cop are great and really will help you get more Ws. The Zoom calls for hyped drops like Union Jordan 4 only adds to the camaraderie while providing real time instruction

1 / 5

Nike’s Direct-to-Consumer Shift Causes Foot Locker’s Stock to Dip

Unlock the world of Sneakers

Your privacy