The Air Jordan 3 by Hugo is different, and being different is awesome. Over the years, Hugo has learned to embrace his uniqueness and designed a shoe that encourages others to do the same. On the outsole, you’ll find words to live by: It’s okay to be different. (Incidentally, Hugo’s dad Ricardo has a tattoo of the same phrase in Hugo’s handwriting.)
As for those colorful drips of green and blue, those are a nod to Hugo’s nickname, “Juice,” as well as a shout-out to his favorite team, the Seattle Seahawks. And because Hugo loves to bring the bling, his custom logo hang tag (that is interchangeable as a pendent) is plated with 24- carat gold.
Hugo hopes that his shoe will inspire people to accept and value the uniqueness of others. And to the kids who struggle with bullying, he shared a powerful bit of advice: “Just be strong and hold your head high,” he said. “Everyone is different, and being different is awesome.”
Hugo Covarrubias Molina – Age 14
- Hometown: Hermiston, Oregon
- Diagnosis: Klippel-Trenaunay syndrome
- Fun fact #1: His favorite sports are football and basketball.
- Fun fact #2: When he grows up, he dreams of owning his own barber shop.
- Fun fact #3: His favorite food is Chinese food — specifically pork fried rice and General Tso’s chicken.
How to Buy the Doernbecher Freestyle Air Jordan 3 2023
Style Code: FZ3030-919
Designer: Hugo Covarrubias Molina
Release date: Dec 2, 2023 – 10AM EST
Price: $210 USD
The sneaker will only be available at a select few retail partners in the US. This includes Nike’s SNKRS app, DTLR and Shoe Palace and Snipes. Select DTLR, Shoe Palace and Snipes locations across the US will have stock available in store with the collection also set to release online on their stores. The SNKRS release will be a 10 minute draw.
To purchase, members should set a Drop Alert with the recommended keyword in the DROPS app.