Before we post the launch guide for Union’s tomorrow I want to touch on one thing which is Nike’s direct to consumer (DTC) strategy. I had Justin hop on the podcast last night for us to discuss this briefly (20 min) so please listen on the members only feed!
Apple: https://podcasts.apple.com/ca/podcast/the-solesavy-podcast/id1500062406
Spotify: https://open.spotify.com/show/5KCYvrsx9etYC1lHxxyXU7
Public feed links: https://solesavy.com/podcasts/
If you don’t want to listen, long story short: Nike is scaling back the stock they send to boutiques and is looking to keep more for themselves for the rest of this year.
This brings me to SNKRS and the Nike app, my recommendation now is the same as it has been all year. Use one account and be active with it. Like releases, view notifications when they send them to you,, set release reminders, view stories in SNKRS, use your Nike app to shop, login anytime you buy anything online. Nike’s system is stilling studying accounts and learning who is an active, real person shopping with them and who is a dead account only logged in during a high heat release.
While this won’t ensure success, it’s recommend to do and easy enough on your end to do regularly.