Joe Freshgoods and New Balance have more on the way.
Since the partnership took off in 2020 with the 992 & OMN1S collab that took over All-Star Weekend in Chicago, JFG and the Boston-based brand have executed every collaboration with Freshgoods’ ethos at the forefront — telling Black stories.
Following the New Balance 990v3 “Outside Clothes” collaboration and ahead of the New Balance 9060 “Inside Voices” this year, the Chicagoan hailing from the west side is building his own multiverse within New Balance.
Joe Freshgoods and New Balance have announced “Conversations Amongst Us,” the brand’s newest campaign. With JFG as its founder and Creative Director, Joe Freshgoods will continue what he’s been doing since his DBM days — relaying the Black experience that connects community while inspiring the next generation of Black creatives in every industry, not just sneakers, or fashion, or streetwear.
“I’m excited to share the next stages of this campaign, this is not going to be an announcement followed by nothing,” JFG said on Instagram. “I’m on everybody ass. This for the crib.”
In addition to “Conversations Amongst Us,” JFG will be bringing in his Community Goods initiative to the New Balance family. Community Goods is centered around giving back to the community through products, opportunities, and more.
Stay tuned to SoleSavy for more industry news.
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