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Joe Freshgoods, New Balance Tap Childhood Nostalgia with 990v3

author
Luis Torres

Joe Freshgoods and New Balance have another hit on the way as Chicago’s own and the Boston-based brand link up once again. After months of leaks and teases, JFG has taken the reigns to tell his story the only way he knows how — visually and creatively.

The Joe Freshgoods x New Balance 990v3 “Outside Clothes” follows JFG’s ethos of tapping into Black culture with a nuance level that only a few can truly relate to. As best exemplified by his commercial, the collaborative 990v3 is truly about a communal experience of playing outside during the simpler days. “Made for us, if this video confuses you that’s the point.”

The shoe and its matching apparel combine earthy tones with a premium finish paired with blue and green that pulls from the great outdoors — brown suede representing the dirt, blue mesh mimicking the sky, and green accents embodying the grass.

The Joe Freshgoods x New Balance 990v3 “Outside Clothes” releases globally on September 10 for $220 on NewBalance.com and through select retailers. The apparel will release on Joefreshgoods.comAs always, our sneaker monitors and release day strategy will have members ready for drop day.

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