Jordan Brand continues its commitment to women in more ways than one. In addition to the brand’s rollout of women’s exclusive colorways, an entire revamped apparel line, and more, Jordan Brand has announced its latest initiative — the Jordan Women’s Collective.
The collective is comprised of women from Los Angeles, Chicago, and New York City who embody the newfound spirit of the brand.
Jordan Women’s Collective
“Together, these women, alongside Jordan Brand, will lead the charge in championing the contributions women have made in basketball and sneaker culture through international action,” the brand stated. “This includes creating safe, brave spaces for conversation and restoration through community in an effort to build a more equitable culture for the next generation, on and off the court.”
The Jordan Women’s Collective’s stories will be showcased through the Nike App.
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