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Jordan Brand Takes Flight in Dubai with All-New Concept Store

author
Luis Torres

Jordan Brand continues to expand its presence on a global scale. From its annual collaborations with Quai 54 to its multitude of storefronts all over the brand, the legacy of his Airness stretches far and wide.

Another global accolade adds to the Jordan Brand legacy as the brand has announced an all-new concept store in Dubai Mall. The 2,500-square-foot store will be stocked with the latest Jordan Brand footwear and apparel styles. The store also includes digital features, such as in-store pickup and other one-of-a-kind experiences.

“It’s exciting to see the line between design and art-making continue to blur thanks to projects like this,” said Jason Seife, a Syrian-American artist who replicates the patterns of traditional Persian carpets onto canvas. “Between artists like myself and Jordan Brand, we can create in-store experiences that highlight the products alongside the art, helping connect this cool relationship among artwork, inspiration and product excellence.”

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