Jordan Brand is preparing to release one of the biggest sneakers of the year with the Air Jordan 1 “Lost and Found” on the horizon this weekend. To celebrate the iconic sneaker, Jordan Brand held a pop-up shop in Shanghai Jiuguang Center China that featured different versions of the Air Jordan 1 throughout the years showcasing the evolution of the iconic sneaker over the decades.
While the display of the vaunted sneaker is surely show-stopping the biggest draw of the event is where the pop-up was held, a super-scaled version of the Lost and Found box located directly in the center of the plaza. The box perfectly emulates the packing for the upcoming sneaker featuring the mismatched orange lid and black and red box. On the side of the box is the opening for the venue putting the guests directly inside the box during the experience.