May’s Yeezy Restock Made Adidas Over Half a Billion

Jul. 25, 2023

< 1 min read

The relationship between Yeezy and Adidas has been a rollercoaster that went from the highs of one of the most successful partnerships ever to the lows of Ye publicly calling out members of the brand’s board. Now it looks like things are looking up for Adidas, at least when it comes to their revenue from Yeezy products. The Financial Times reports that the German sportswear company made $560 million from May’s Yeezy restock. In a statement made before the restock, Adidas Bjørn Gulden stated that this would be an effort to sell remaining Yeezy stock and that a significant amount of the proceeds would go to organizations working to combat discrimination and hate, including racism and antisemitism.

The decision to release the product came after a turbulent 2022 when Adidas and Yeezy parted ways, leaving a billion-dollar-sized hole in the brand’s projected sales. In addition to the restock, Sneaker News has reported that Footlocker will begin selling Yeezy products again soon. Footlocker famously spoke out against Ye and removed Yeezy products from its store in 2022.

Sole Savy is unreal! With a busy schedule it’s hard to keep up on shoes, and the group keeps me up to date on releases, tips on how to manually cop, and a marketplace with killer deals from fellow like minded collectors. It’s changed the sneaker game for me!

@SoleSavy is the truth. They've helped me cop kicks I never would've imagined getting at retail. Members always willing to assist on drops too. And most of all, a REAL community of REAL sneakerheads. These guys should be the gold standard for sneaker communities! #LifetimeMember

My membership paid for itself three fold by being solely responsible for my union 4’s, mesh sacai waffles, sacai blazers, court purple aj1s, glow in the dark yeezy 350s, travis scott lows (which I traded to get desert ore ow’s), air max 1 londons, bc3’s for way under retail etc.

Can't say enough about SS. The stellar help with copping shoes is a given but it's the community that makes it extra special. Hands down one of the best decisions I made as a wannabe sneakerhead.

The community of sneakerheads and resources available to help manually cop are great and really will help you get more Ws. The Zoom calls for hyped drops like Union Jordan 4 only adds to the camaraderie while providing real time instruction

1 / 5

May’s Yeezy Restock Made Adidas Over Half a Billion

Unlock the world of Sneakers

Your privacy