By Luis Torres
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In 2020, Michael Jordan and Jordan Brand announced The Black Community Commitment to put actions behind words for the fight against systemic racism. Nearly a year after the announcement, Michael Jordan and Jordan Brand have announced the latest grantees.
The three grantees are institutions relaying Black experience to the wider public: the Smithsonian Institution’s National Museum of African American History and Culture ($3 million over three years), Morehouse College ($1 million over two years), and the Ida B. Wells Society for Investigative Reporting ($1 million over two years).
These multi-year grants are being made to organizations that help shape the narrative of the Black experience in media and popular culture. The grantees’ critical work includes education about Black history, improving the way Black stories are told, expanding sports journalism education and opportunity for students at HBCUs, and promoting leadership development among journalists and storytellers.
“Education is crucial for understanding the Black experience today,” Michael Jordan said. “We want to help people understand the truth of our past, and help tell the stories that will shape our future.”
“We’ve seen this past year the impact of education and awareness on the issue of racism. When people understand what we’re fighting against, and the history behind it, we can better unite as a powerful force for change,” adds Craig Williams, President of Jordan Brand. “I’m excited because these are the right partners to make sure we can own our narrative.”
Keep it locked for more Jordan Brand news as we expect to see more work on behalf of The Black Community Commitment. Be sure to head over to SoleSavy to learn more about the most genuine sneaker community out there.
