I want to take a second to remind everyone that the stock levels on NB releases right now are a small fraction of a Jordan or Yeezy release. Most NB drops right now are 10x more limited than an OW release.
For example, we have this weeks FY7 x New Balance 992 collab which for some absurd reason is only 250 pairs.
Another example, for the Salehe Bembury x New Balance 2002R collab stores got 2 or 3 size runs. That’s at max of 30 pairs.
New Balance hype is at a peak right now and IMO it looks like they underestimated how much energy they would have by now. I think they could have easily produced 3x the current volume and had easy sell outs and the same hype. New Balance’s confidence in ALD allowed them to product more with them this year and not keep it as limited.