Rich Paul, sports agent extraordinaire and one of LeBron James’ Four Horsemen, has announced Klutch Athletics powered by New Balance.
Paul and New Balance have been brewing something together since the launch of Rich Paul’s New Balance 550 collab in 2021, which promptly sold out. Klutch Athletics is more than a simple collaboration, however. The brand is built to be a standalone label and was crafted to help athletes throughout their individual sports journeys.
“I’m thrilled to create Klutch Athletics to focus on supporting athletes and the communities in which they live and play,” said Paul in an official press release. “There’s a gap right now that we can fill – creating training product that is functional, but with style. We’ve seen other brands moving away from youth sports and training, so we’re focused on bringing the new look of training for the next generation.”
The initial collection includes training tops, shorts, and an array of other apparel and accessories. New Balance’s signature shades of grey make up a majority of the collection but hints of green, a nod to the various athletic fields, pays homage to Klutch’s court focus.
“We designed the line to help athletes perform their best and look good while doing it,” shared David Creech, Klutch Athletics Chief Design Officer. “It will deliver products for all athletes, regardless of sport or gender. We understand what athletes want – product that helps them perform while reflecting the love they have for sport and their community. Every design element of Klutch Athletics apparel has a story, from the branding to the color palette to the product details – everything has a purpose.”
