Although New Balance is loved for its classic models such as the 990 line, the 574, and many others, its recent strides in performance and lifestyle deserve as much recognition and praise. The Boston-based brand and its energetic partnership with Jaden Smith through the New Balance Vision Racer has been a great expression of creativity, product, and storytelling all tied together with the model’s sustainable ethos.
Continuing the momentum from past releases, the New Balance “Trippy Summer” Pack doubles down on what’s made the partnership so great for both parties. The chunky silhouette infused with NB’s signature premium materials is dipped in color as the pack includes two different iterations. In addition to the footwear, the collection includes a hoodie and t-shirt that bring in the color palette from Jaden’s music artwork.
The New Balance “Trippy Summer” Pack releases on NewBalance.com and select retailers on July 30. The Vision Racers retail for $150, the hoodie for $90, and the tee for $45. As always, our sneaker monitors and release day strategy will have members ready for drop day.
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