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Nike Will Test A Preorder Release Model On dotSWOOSH

Marco Negrete

For years, preorders have been tossed out as a suggestion to improve Nike’s release system, which includes the SNKRS app, retail partners, and sometimes Nike’s website. A preorder model would give customers a guaranteed way to secure the future releases they want and help Nike determine and serve demand. Nike just announced it will pilot a preorder program on dotSWOOSH. The dotSWOOSH blog states, “Some preorder items or products will have an open inventory, and others will be capped at a fixed amount.” The exact products Nike will test for this were not specified, but they did mention that apparel would be fulfilled in 90 days and sneakers in 120. This could be a game changer for Nike and the industry as a whole. Some brands like Aime Leon Dore and SoleSavy x Garrixon have used the preorder model before, but it will be new territory for Nike, which receives more backlash than any competitors when it comes to being able to buy in-demand sneakers at retail. Imagine copping a big holiday release or collaboration months in advance stress-free? Sign me up.

FAQs from the blog post:

How does preorder work?

Members may place preorders within a clearly stated timeframe. Nike will then process all preorders and begin production. Once products are created, we will ship them directly to you within the specified timeline.

Where do I purchase a .SWOOSH preorder?

You can place the order directly on .SWOOSH’s website.

How long does it take for a preorder to be fulfilled?

For apparel, we project that each order will be fulfilled in 90 days. For footwear, the average fulfillment time will be around 120 days. As we streamline and improve this process, these windows will grow shorter. The specific fulfillment time for your order will be displayed at checkout.

Will I be charged for my preorder before it is delivered?

Yes, you’ll be charged the same day you place the order.

Will I receive updates on my preorder?

Yes! In addition to your confirmation email, we will send out an update email 30 days after your preorder and you’ll receive additional communication after that, if necessary. We’ll also post updates on our social feeds.

If a preorder takes longer than expected, can I cancel my order?

If we are not able to fulfill the product on time, we will notify you via email of the adjusted delivery timeframe, and provide you with an option to cancel your order.

What countries are supported?

Pre-ordering and shipment of physical products are available for the following countries: Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Luxembourg, Netherlands, Poland, Portugal, Slovenia, Spain, Sweden, United Kingdom and the United States.

Can I cancel my preorder?

Yes. You’ll have 30 minutes to cancel your order once it has been processed. After 30 minutes, you will no longer be able to cancel.

Can I return my order?

In the U.S., all sales are final. In the EU, all delivered orders are subject to a 14-day return policy. Additional details in the Preorder Terms of Sale, accessible on the .SWOOSH website.

Can I exchange my order for a different size?

Unfortunately, we cannot support exchanges for pre-ordered products.

Can I change my address before my order ships?


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