Skip to Content

Paisaboys Announce Nike Partnership

Marco Negrete

Paisaboys, the Los Angeles brand inspired by Mexican culture, has announced it is officially part of the Nike family. Taking to Instagram, Paisaboys kept the news simple with the Nike Swoosh bordered by a barbed wire graphic and the caption “Suenos por cumplir y bocas por caller. Familia Nike 🇲🇽.” The barbed wire graphic is commonly used in the brand’s designs and appears in its logo. The caption translates to “Dreams to fulfill and mouths to shut. Nike Family.” Founded by West LA natives Joey Barba and Javier Bandera in 2016, the brand celebrates Mexican culture and the pair’s dual-identity LA upbringing.

Image via LA Taco

The term “Paisa” translates to “countryman” but has historically been used as a derogative slur towards Mexican immigrants. Through its in-house designs and collaborations with brands like Espolòn Tequila and the LA Rams, the brand has reclaimed the term to celebrate Mexican style and traditions. The brand’s website has its next drop scheduled for April 11, 2024, but it is unclear whether that is Nike-related. Stay tuned as more details on the partnership emerge.

Photo from Paisaboys x Nike event for the Air Max Dn. Credit: Anita Herrera



Sole Savy is unreal! With a busy schedule it’s hard to keep up on shoes, and the group keeps me up to date on releases, tips on how to manually cop, and a marketplace with killer deals from fellow like minded collectors. It’s changed the sneaker game for me!

@SoleSavy is the truth. They've helped me cop kicks I never would've imagined getting at retail. Members always willing to assist on drops too. And most of all, a REAL community of REAL sneakerheads. These guys should be the gold standard for sneaker communities! #LifetimeMember

My membership paid for itself three fold by being solely responsible for my union 4’s, mesh sacai waffles, sacai blazers, court purple aj1s, glow in the dark yeezy 350s, travis scott lows (which I traded to get desert ore ow’s), air max 1 londons, bc3’s for way under retail etc.

Can't say enough about SS. The stellar help with copping shoes is a given but it's the community that makes it extra special. Hands down one of the best decisions I made as a wannabe sneakerhead.

The community of sneakerheads and resources available to help manually cop are great and really will help you get more Ws. The Zoom calls for hyped drops like Union Jordan 4 only adds to the camaraderie while providing real time instruction

1 / 5

Your privacy

We use cookies to give you a great online experience. To find out more: privacy policy.

Back to top