Rich Paul, one of the world’s most powerful sports agents, is constantly in the news thanks to his list of high-profile celebrity clients. Last year, Paul made headlines for a different kind of contract. His Klutch Athletics brand inked a long-term deal with New Balance that has seen the two sides partner on a 550 sneaker, multiple professional and NIL signings, and a debut apparel collection. Klutch Athletics has unveiled season 2 of its New Balance collection just in time for March Madness and the NFL Draft.
The training collection includes new products like a women’s full zip jacket, women’s unitard, women’s fleece hoodie, women’s fleece jogger, men’s woven track jacket, men’s woven track pant, men’s knit track jacket and men’s knit track pant. Popular items from season 1 returning include the men’s pregame chill shorts, men’s fleece hoodie, men’s fleece jogger, men’s short sleeve t-shirt, and men’s sleeveless top. The design of season 2 is highlighted by a standalone wordmark KLUTCH across all items. “We are prioritizing research and development to properly position our brand in this space, and we will continue to learn from the athlete so we can help them feel empowered and know that their journey is worth celebrating on and off the field of play,” said Paul.
The second season of Klutch Athletics will be available starting March 15th at newbalance.com and at select retail locations throughout the year. Suggested retail prices range from $40 for t-shirts to $75 for hoodies to $130 for knit track jackets and pants. Klutch Athletics and New Balance will host an exclusive pop-up in Detroit, Mich., during the 2024 NFL Draft, where fans can meet select athletes and purchase season 2 items.
