As part of Nike’s ongoing commitment to ending racial inequality throughout the United States, the brand has revealed its latest recipient. Goalsetter, the country’s only black-owned, financial literacy program, will receive $1 million USD from Nike. As revealed in the brand’s press release: “Nike’s $1 million investment, which is Goalsetter’s largest corporate donation to date, will help the organization seed 10,000 kids’ savings accounts, with a focus on Black youth, through the Goalsetter app. The investment will help kids jumpstart their financial wellness journey.” Regarding the partnership, Goalsetter’s founder and CEO, Tanya Van Court stated: “Nike is propelling a historic moment by helping to change the way America educates a whole generation of kids — using culturally-relevant, game-based content to excite and engage them, and start them on a path to financial freedom”.
Nike is also donating an additional $2.75 million to a variety of local programs throughout the United States that focus on empowering Black communities either financially, through education, or social programs. To learn more about the latest round in Nike’s multi-year, $140 million investment in the fight against racial inequality, click here.
