Today, Nike has released the third entry in their “You Can’t Stop Us” short film campaign. Created by W+K Portland, the titular short runs a minute and thirty seconds and is made up of over 4000 clips spliced together in a stellar split-screen presentation. Placing professional athletes from the world’s various sports leagues alongside their amateur equivalents, the film highlights the passion and interconnectedness that all athletes share with one another. The short also highlights the tumultuous effect of the COVID-19 pandemic which shut down all sports leagues worldwide and has since slowly begun to reopen while following strict health and safety guidelines. The reinvigorated Black Lives Matter movement and the sports’ world’s response to it are also briefly touched on in the film in further attempts to properly explore why all humans – athletes or not – need to be there for one another.
You can watch the film here.
