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Out Now: Episode #175 – The Intersection of Basketball, Sneakers, & Advertising with Drew Ruiz

Juan Hernandez

On this episode of the SoleSavy podcast, Marco Henry Negrete chats with copywriter Drew Ruiz. Drew helped lead the marketing behind the award winning CPFM x McDonald’s campaign. The duo also discuss basketball sneakers, working at SLAM magazine, and Drew’s journey to where he is now.


1:29 Introduction to Drew Ruiz

2:15 What’s in your sneaker rotation?

3:49 What kind of sneakers did you like growing up?

6:00 What are some hoop shoes from this year that have caught your attention?

9:40 What has basketball done for you?

11:31 How has coaching helped you in your career?

14:16 How did you start working at SLAM magazine?

18:36 How did you start writing?

28:00 Any shoes for events that stuck out to you?

30:15 Tell us about the Bubble Live

36:25 What was it like working at Wieden Kennedy?

40:08 What was it like working on the CPFM x McDonalds collab?

48:30 What was it like moving when you are 30 years old?

54:31 What sense of pride does being a Mexican and doing the work you’re doing bring to you?

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