On this episode of the SoleSavy podcast, Marco Henry Negrete chats with copywriter Drew Ruiz. Drew helped lead the marketing behind the award winning CPFM x McDonald’s campaign. The duo also discuss basketball sneakers, working at SLAM magazine, and Drew’s journey to where he is now.
1:29 Introduction to Drew Ruiz
2:15 What’s in your sneaker rotation?
3:49 What kind of sneakers did you like growing up?
6:00 What are some hoop shoes from this year that have caught your attention?
9:40 What has basketball done for you?
11:31 How has coaching helped you in your career?
14:16 How did you start working at SLAM magazine?
18:36 How did you start writing?
28:00 Any shoes for events that stuck out to you?
30:15 Tell us about the Bubble Live
36:25 What was it like working at Wieden Kennedy?
40:08 What was it like working on the CPFM x McDonalds collab?
48:30 What was it like moving when you are 30 years old?
54:31 What sense of pride does being a Mexican and doing the work you’re doing bring to you?