On this episode, DP is joined by NBA player and owner of ETHICS The Brand, Langston Galloway. Together they talk about the challenges and process of designing a sneaker, owning a brand, the future of ETHICS, and the meaning behind his daily tweet.
1:27 What made you go from basketball to starting your own business?
3:11 How long ago did you start “Ethics”?
5:27 When did you see your first sample?
6:22 Breakdown of the ETHICS LG1
8:58 How many iterations of the LG1 did you go through?
10:08 How was the first wear test?
11:33 What comes next for ETHICS?
14:31 How did the LG1 end up on StockX?
15:43 What was the biggest challenge bringing the LG1 to life?
19:40 Any words of advice for people just starting out?
21:15 What was your go-to sneaker on the court?
23:15 Tell us about why you are tweeting the same thing every day