Nipsey Hussle’s endorsement deal with Puma, which was inked just weeks before his passing in 2019, has continued his legacy with regular posthumous releases. This would seemingly bode well for his children, but Nipsey’s brother has revealed that Puma makes yearly deposits into the kids’ trust fund regardless of business.
Blacc Sam broke down the arrangement between Puma and Nipsey Hussle’s estate in an interview with Earn Your Leisure. “After everything, they came back to the table and made sure the kids was set up straight,” Sam said on the podcast. “It had nothing to do with sales of clothes or the success of the capsules, just off the top every year they hit the kids in the trust fund. They did right for Hussle.”
Prior to his death, Hussle had requested that Puma release yearly collections along with his brand The Marathon Clothing. Puma has stayed true to their world and just recently released the “Status Symbol” collection. Sam says the brand has been an excellent partner in allowing Hussle’s estate to stay true to his legacy, adding: “It’s not about selling a lot of units or printing up a lot of t-shirts and going wild. It’s just let’s do it tasteful, let’s come in with the Hussle way.”
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