Boston neighbors Reebok and Harpoon Brewery came together for a special edition of the popular Harpoon Rec. League beer. To those unfamiliar, the Harpoon Rec. League is a low-calorie and low-alcohol hazy pale ale designed for celebrating those rec league wins. The Reebok edition adopts the same recipe but comes with co-branded packaging and a charitable component. A portion of sales for each purchase of the Harpoon Rec. League Reebok Edition 12-Pack will go directly to BOKS, a program that encourages movement in local youth communities.
Naturally, the special Reebok edition Harpoon Rec. League will come in sneaker-inspired boxes, and 10 lucky winners will get an early pair of the limited-edition Floatride Energy 4 Adventure running shoes that hit stores in August 2022. To enter, visit harpoonbrewery.com/
Few could have predicted that sneaker culture would overlap with so many other industries, but in 2022, nothing comes as a surprise. With that being said, this collaboration is a creative way for these two Boston brands to come together in a partnership that serves both their audiences. A beer meant for an active consumer x a brand rooted in sports x a noteworthy charitable component. I’ll drink a Reebok Edition Harpoon Rec. League to that.
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