Reebok’s Reebok Collective, aimed to create an inclusive community of acceptance and belonging, has partnered with decorated upcycle designer Justin Mensinger to advocate for mental health awareness with its “Pieces of Us” limited-edition sweatshirt collection.
“The Reebok Collective was created to celebrate the stories of individuals who champion and advocate for various causes and platforms. One common denominator that unites this group is our belief in the importance of individuality and mental health,” Nicole Adriance, Director, US Brand Activation, Reebok said. “We’re so proud to bring this group and Justin Mensinger together to create an incredibly unique collection that advocates for a topic we all feel passionate about.”
Mensinger created six one-of-a-kind eco-conscious designs that highlight mental health messages and feature repurposed patchwork pieces from the closets of the Reebok Collective’s very own members including Broderick Hunter, Lazarus Lynch, Richie Shazam, Amrit Sidhu, Maxwell Pearce, and Kendra Oyesana.
“I wanted the pieces in this collection to tie together cohesively but also have their own unique look and feel. Each piece of clothing that previously held someone’s energy and style came together to create a new story and new garment that someone else can enjoy,” Justin Mensinger said. “With the inspirational quotes gathered from our Reebok Collective members I was able to add messages that are universal reminders to each of us. I can’t wait for the world to see this collection.”
The six sweatshirts will be auctioned off on Charitybuzz in January with all proceeds going to Reebok’s non-profit partner BOKS, an organization that aims to instill positive physical and mental health practices into every child’s daily routine.
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