Reebok is giving back to its fans in the middle of ‘Boktober with its first-ever UNLOCKED Week. The member-exclusive Reebok UNLOCKED program is tailored to fans of the Vector brand with early access to drops and exclusive releases.
Now, the program is doing all of that and more with a handful of new collections, collaborations, and even restocks on some coveted Iversons and other Reebok collaborations that sneakerheads might’ve missed.
Reebok’s UNLOCKED Week kicks off with a live talent Q&A titled Reebok Athletes UNLOCKED: A Panel Discussion on Fitness, Training and Performance taking place on October 12, which will feature some of Reebok’s most prominent talent from around the globe. Each athlete will discuss their fitness routines and daily nutrition habits, current trends in training, and more. This exclusive Q&A will provide a unique look into the lifestyle of some of the top names in fitness today for members to learn from and interact with like never before.
As part of this week-long celebration, Reebok is partnering with One Tree Planted; a global nonprofit focused on giving back to the environment, creating a healthier climate, protecting biodiversity, and helping reforestation efforts worldwide. Throughout Reebok UNLOCKED Week, the brand will donate a tree to be planted for every purchase made by UNLOCKED members from the sustainability collection.
“Reebok UNLOCKED Week is a chance for us to really celebrate and thank our customers,” said Tom Burrow, Reebok VP of Digital Brand Commerce. “This week-long immersive event brings together the best of Reebok and our partners across the globe, and we are excited to make Reebok UNLOCKED Week the first of many annual events to come.”
Be sure to sign up for Reebok UNLOCKED for US customers and Reebok UNLOCKED for Canada customers and take a look at the UNLOCKED Week rundown below. As always, our sneaker monitors and release day strategy will have members ready for drop day.
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Reebok UNLOCKED Week Releases:
- 10/13: Reebok x Ghostbusters Collection (Adult shoes and hoodies and Kids’ shoes)
- 10/14: Basketball Pump Omni Zone II OG (Men’s basketball shoes)
- 10/15: Reebok x Peppa Pig collection (Kids’ lifestyle shoes)
- 10/16: Reebok Beatnik “PrimaLoft Pack” (Camping-inspired, Men’s & Women’s sandals); Reebok x Gore-Tex collection (Men’s & Women’s lifestyle shoes)
- 10/17: Archive Collection (An assortment of the best of Reebok’s collaborations brought back for a limited time, including the Iverson collections, Jurassic Park, and Victoria Beckham Drop 5, among others)
- 10/18: Nano X1 Adventure (Men’s & Women’s cross-training shoes)
- 10/19: Reebok x National Geographic Nano X1 Vegan (Men’s & Women’s sustainable cross-training shoes)
