Rhude’s Rhuigi Villaseñor Appointed as Bally’s Creative Director

Jan. 18, 2022

< 1 min read

Streetwear figures continue to have a seat at the luxury fashion table. From Nigo at Kenzo, Matthew M. Williams at Givenchy, Virgil Abloh at Louis Vuitton, streetwear’s impact into the echelon of fashion is only getting started.

Rhuigi Villaseñor, the founder of Rhude, has been appointed as creative director for Bally, the Swiss fashion label.

Villaseñor’s ascension comes as no surprise. Since the genesis of Rhude in 2015, the brand has evolved into a premium staple for rappers, athletes, and fashionistas. Villaseñor will reinvent Bally with a contemporary look rooted in the brand’s heritage.

“I have always admired the Swiss approach to luxury, its discreet representation of excellence, and symbiotic openness and care for the environment,” the designer said. “As a brand that is very dear to my heart, Bally has been worn in my family from generation to generation, from my grandfather to myself.”

Villaseñor’s first collection will be part of the Spring/Summer 2023 season.

“Having acutely followed Rhuigi’s ascent, I am excited by how his natural creativity and energetic spirit have made him one of the industry’s greatest idea generators and community builders. Rhuigi’s deep understanding of Bally’s history coupled with a distinct appreciation of the Swiss lifestyle will be instrumental in ushering the brand into the future,” said Nicolas Girotto, Bally’s CEO.

Stay tuned to SoleSavy for more industry news.

Sole Savy is unreal! With a busy schedule it’s hard to keep up on shoes, and the group keeps me up to date on releases, tips on how to manually cop, and a marketplace with killer deals from fellow like minded collectors. It’s changed the sneaker game for me!

@SoleSavy is the truth. They've helped me cop kicks I never would've imagined getting at retail. Members always willing to assist on drops too. And most of all, a REAL community of REAL sneakerheads. These guys should be the gold standard for sneaker communities! #LifetimeMember

My membership paid for itself three fold by being solely responsible for my union 4’s, mesh sacai waffles, sacai blazers, court purple aj1s, glow in the dark yeezy 350s, travis scott lows (which I traded to get desert ore ow’s), air max 1 londons, bc3’s for way under retail etc.

Can't say enough about SS. The stellar help with copping shoes is a given but it's the community that makes it extra special. Hands down one of the best decisions I made as a wannabe sneakerhead.

The community of sneakerheads and resources available to help manually cop are great and really will help you get more Ws. The Zoom calls for hyped drops like Union Jordan 4 only adds to the camaraderie while providing real time instruction

1 / 5

Rhude’s Rhuigi Villaseñor Appointed as Bally’s Creative Director

Unlock the world of Sneakers

Your privacy