Travis Scott debuting new sneakers has been a common occurrence since signing with Nike in 2017. From his coveted Air Jordan 1s and 4s to a number of Nike silhouettes like the Air Force 1, Air Trainer 1, and Air Max 1, he’s become one of the Swoosh’s go-to hit makers. Many speculated that the recent “Olive” colorway would be the last of his popular Air Jordan 1 low series and now we have a peek at what may be next for him. While on the red carpet at the Cannes Film Festival, Scott showed up in what appears to be a new Jordan Brand signature silhouette. While his pants cover the top half, we can see some Air Jordan inspiration and a backward Swoosh. In classic Cactus Jack style, the mysterious new sneaker is dressed in mostly brown with hits of white.
With his highly anticipated Utopia album on the horizon, the timing to debut a new signature sneaker is ripe. After so much success with retro colorways, an original design feels like a natural next step. Doing so successfully would be entering territory very few have ever even attempted in terms of a signature sneaker for a non-athlete. But if anyone has the track record, sneaker knowledge, and fan base to pull it off, it’s Travis Scott.
Stay tuned as we learn more about this sneaker.
