Skip to Content

Under Armour President, CEO Patrik Frisk Steps Down

author
Luis Torres

(Image courtesy of Shawn Hubbard)

Under Armour president and CEO Patrik Frisk is stepping down from his roles in June at the footwear and athletic wear company, according to Footwear News‘ Peter Verry.

“It has been the greatest privilege of my career to serve Under Armour athletes, customers, shareholders and teammates,” Frisk said. “I am extremely proud of what we’ve accomplished as a team. Together, we have done a tremendous amount of work to strengthen this iconic brand while significantly solidifying its operations. Colin has an intimate understanding of the Under Armour business and our industry. I have every confidence that his stewardship will allow for a seamless transition.”

Frisk joined the company in 2017 as president and COO. Hw was appointed as CEO in January 2020. Before working at Under Armour, Frisk was CEO of Aldo Group and spent over a decade in leadership roles at VF Corp.

Frisk will also step down as a board member but will remain with the company until September to help with the transition. The brand has appointed COO Colin Browne as interim president and CEO until a successor is named, effective June 1.

Stay tuned to SoleSavy for more industry news.

How to Buy Sneakers & More for Retail

Join SoleSavy to buy the sneakers you want for retail. We’ll help you grow your collection with our technology, such as Drop Alerts, Assist by SoleSavy, giveaways, exclusive releases, and more.

quotes

Sole Savy is unreal! With a busy schedule it’s hard to keep up on shoes, and the group keeps me up to date on releases, tips on how to manually cop, and a marketplace with killer deals from fellow like minded collectors. It’s changed the sneaker game for me!

@SoleSavy is the truth. They've helped me cop kicks I never would've imagined getting at retail. Members always willing to assist on drops too. And most of all, a REAL community of REAL sneakerheads. These guys should be the gold standard for sneaker communities! #LifetimeMember

My membership paid for itself three fold by being solely responsible for my union 4’s, mesh sacai waffles, sacai blazers, court purple aj1s, glow in the dark yeezy 350s, travis scott lows (which I traded to get desert ore ow’s), air max 1 londons, bc3’s for way under retail etc.

Can't say enough about SS. The stellar help with copping shoes is a given but it's the community that makes it extra special. Hands down one of the best decisions I made as a wannabe sneakerhead.

The community of sneakerheads and resources available to help manually cop are great and really will help you get more Ws. The Zoom calls for hyped drops like Union Jordan 4 only adds to the camaraderie while providing real time instruction

1 / 5

Your privacy

We use cookies to give you a great online experience. To find out more: privacy policy.

Back to top