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What You Need To Know About Supreme’s New Website

author
Lawrence

Supreme New York is one of the most recognizable and tenured streetwear brands in the world, known for their simple “Box Logo” trademark, outlandish accessories, and unpredictable website. Well, one of those things recently saw a major change.

Supreme shocked the world when it transitioned away from its infamous privately hosted website to a Shopify-based platform. The change hasn’t altered the look of the website all that much; however, several changes on the back end will make the buying experience very different. Reps from Shopify described Supreme as “the largest flash sale retailer in the world,” adding that the partnership presented many new challenges that the e-commerce platform would need to address. After soft-launching their new platform for the final week of their FW ’22 season, we now have some answers to the question: “what does Supreme using Shopify mean?” 

We’ll break down everything you need to know, but in short, it means fewer site crashes, better bot protection, and a better experience for SoleSavy members.

Website Performance

One of the most significant talking points about Supreme’s old website was its overall shaky performance during big releases. The site was known to be very laggy, crash, and was notorious for sending users error messages at the payment screen. While Shopify is by no means perfect, they carry a tenured history of successful launches from some of the world’s largest brands. Shopify also brings with it the ability to make changes on the fly to ensure any errors that arise are addressed in a timely manner – most errors on Shopify do not continually occur from week to week and are generally patched relatively quickly.  This obviously comes in stark contrast to the payment errors and site crashes that plagued Supreme’s old website for years on end.

Bot Protection

After only implementing bot protection on big release weeks, it appears Supreme will maintain the measure throughout the season. They have added an hCaptcha prompt at a more traditional spot in the checkout flow – after the ‘Cart’ screen and before the ‘Payment’ page. A major talking point about Supreme’s website changeover has been the ease with which some bots can navigate through Shopify websites – however, if any stake is to be given to statements made by executives at Shopify – updates may be on the way to ensure it is tougher for bots to make purchases; which is great news for manual users.

How SoleSavy Can Help

Supreme’s site now features Shopify’s first ever “one step” checkout process, with shipping, billing, and payment info all on the same page (mirroring Supreme’s old flow). Now that the website is Shopify-based, our Assist by SoleSavy Chrome extension runs automatically when you arrive at the payment page. Assist by SoleSavy auto-fills your information quicker than your browser’s default auto-filler and operates by itself – meaning all you need to do once you’ve navigated to this page is click “Submit Payment” – saving you valuable time.

Now that Supreme has changed to Shopify monitoring the website has become much more straightforward, which is great news for SoleSavy members. The Week 19 drop initially tricked monitors with an alteration to a back-end setting on all of their product pages; however, Supreme has been added to SoleSavy Drop Alerts since the drop. This means that members will now be automatically notified of any and all releases, restocks, and shock drops.

quotes

Sole Savy is unreal! With a busy schedule it’s hard to keep up on shoes, and the group keeps me up to date on releases, tips on how to manually cop, and a marketplace with killer deals from fellow like minded collectors. It’s changed the sneaker game for me!

@SoleSavy is the truth. They've helped me cop kicks I never would've imagined getting at retail. Members always willing to assist on drops too. And most of all, a REAL community of REAL sneakerheads. These guys should be the gold standard for sneaker communities! #LifetimeMember

My membership paid for itself three fold by being solely responsible for my union 4’s, mesh sacai waffles, sacai blazers, court purple aj1s, glow in the dark yeezy 350s, travis scott lows (which I traded to get desert ore ow’s), air max 1 londons, bc3’s for way under retail etc.

Can't say enough about SS. The stellar help with copping shoes is a given but it's the community that makes it extra special. Hands down one of the best decisions I made as a wannabe sneakerhead.

The community of sneakerheads and resources available to help manually cop are great and really will help you get more Ws. The Zoom calls for hyped drops like Union Jordan 4 only adds to the camaraderie while providing real time instruction

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