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Jon Wexler Is Shopify’s New Vice President Of Influencer Programming

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Eddie Paz

After announcing his departure from adidas and role as General Manager of YEEZY on August 31st, Jon Wexler has now been revealed to be Shopify’s new Vice President of creator and influencer programming. Wexler will begin his new position on September 14th where he will be primarily focused on uplifting Shopify’s work with independent retailers and entrepreneurs working with Shopify’s industry-leading e-commerce platform. Shopify has been in the spotlight more than ever after the recent updates to their platform’s anti-bot protection best exemplified in last weekend’s Union Air Jordan 4 release (of which over 600 pairs went to SoleSavy members, all manual) and their SneakerTrees initiative.

Time will tell how Wexler’s successful work in the world of influencer marketing will tie in hand with Shopify’s ever-growing hold on the world of e-commerce. And for anyone wondering, Wex and Kanye West left on good terms, as Wex told Complex: “I shared with him that I would no longer be working on things and moved on. The last note I got from him was very positive and supportive—checking in on me personally as well as professionally.” You can read Complex’s full interview with Wexler and the Vice President and GM of Shopify Loren Padelford here.

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Sole Savy is unreal! With a busy schedule it’s hard to keep up on shoes, and the group keeps me up to date on releases, tips on how to manually cop, and a marketplace with killer deals from fellow like minded collectors. It’s changed the sneaker game for me!

@SoleSavy is the truth. They've helped me cop kicks I never would've imagined getting at retail. Members always willing to assist on drops too. And most of all, a REAL community of REAL sneakerheads. These guys should be the gold standard for sneaker communities! #LifetimeMember

My membership paid for itself three fold by being solely responsible for my union 4’s, mesh sacai waffles, sacai blazers, court purple aj1s, glow in the dark yeezy 350s, travis scott lows (which I traded to get desert ore ow’s), air max 1 londons, bc3’s for way under retail etc.

Can't say enough about SS. The stellar help with copping shoes is a given but it's the community that makes it extra special. Hands down one of the best decisions I made as a wannabe sneakerhead.

The community of sneakerheads and resources available to help manually cop are great and really will help you get more Ws. The Zoom calls for hyped drops like Union Jordan 4 only adds to the camaraderie while providing real time instruction

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