Sole Savy was fortunate enough to speak to Charlotte Lee, the footwear designer responsible for the red-hot silhouette. Lee, who’s based out of the United Kingdom, got her start at New Balance as an intern in late 2014. She joined the company full time less than a year later and the rest, you could say, is history.
And although the 327 is brand new to the world of sneakerheads, it’s actually a product that’s been in the works for quite some time — approximately 15 months, to be exact.
“I had to look back through my original sketches to get this date! I can’t quite believe how long it’s been,” Lee tells Sole Savy. “I started putting pencil to paper in December 2018.
The silhouette made a bold statement when it entered the market, being revealed on the runway at Paris Fashion Week. The sneaker first released as a collaboration with Casablanca, a Parisian-Moroccan luxury brand. While it’s not often that a new silhouette makes its market debut through a collab, Lee says that it was a decision the team at New Balance made almost instantly.
“As soon as I shared my designs with the team we knew this shoe had to be launched differently,” she says. “This model looked like it belonged on the runway and who better to launch it with than Casablanca? They loved the model and it worked perfectly with their collection.”
In return, Casablanca wasted no opportunity, turning the sneaker’s debut into one of New Balance’s most coveted releases this year.