Union Releases Anime Commercial For Upcoming Jordan Collab

In a strange but well-appreciated bit of marketing, Union LA has made an anime. Written by Reggieknow and animated by Arthell Isom of Tokyo-based animation studio D’ART Shtajio this is a 4-minute, hijinks filled anime episode about trying to cop the upcoming Union x Air Jordan 4s. While colorful and stylized the commercial/episode manages to cover relevant societal issues of today through a humorous lens, such as the pandemic, racial discrimination in the workplace, and civil rights.

Watch “It Was A Good Day: Hustle and Motivate” here via Union LA’s Instagram and learn more about the Union LA  Jordan Brand release here.

Looking for your own pair of Union 4s? But not just an animated one? Then a Sole Savy Membership might just be right for you. We give you all the help, tools, and insider info needed to cop these kicks for retail upon release. You can read more about the benefits here and join our Waitlist today.

Still from “It Was A Good Day: Hustle and Motivate”

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