Crocs continues to roll. The clog brand has captivated sneakerheads like never before due to a handful of collaborations (such as the Salehe Bembury x Crocs capsule) as well as the adaptation of working from home.
The brand is growing so much that it already outgrew its relatively new headquarters, which was unveiled in 2020. The Via Varra location accommodates about 450 workers and is composed of roughly 90,000-square-feet. The space, however, is already too small, prompting the new location.
The new Eldorado Boulevard headquarters offices can house about 1,000 employees, according to Daily Camera.
Crocs will begin its improvements in Spring 2022 with a move-in expected in early 2023. The company is projected to make $5 billion in sales by 2026 after its record-setting year.
“Crocs has proven itself as a relevant and iconic brand with incredible staying power and our employees are key drivers of this growth,” Crocs chief people officer Shannon Sisler said in a statement. “By more than doubling our existing footprint, we can comfortably hold our growing workforce and invite top talent to join a world-class brand where a culture of collaboration and inclusion thrive. This new chapter is a smart move for the future and an incredible bright spot for a brand that’s been fortunate to call Colorado home for nearly two decades.”
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